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1
1 An organization‘s reputation, profitability, and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relations specialists — also 1 as communications specialists and media specialists, 2 other titles —serve as 3 for businesses , nonprofit organizations, universities, hospitals, and 4 organizations, and build and 5 positive relationships with the public.
1、A. referred to B. related to C. associated with D. attached to
2、A. within B. among C. between D. around
3、A. sponsors B. advocates C. relatives D. performers
4、A. other B. another C. any D. all
5、A. contain B. entertain C. maintain D. sustain
网校答案:ABBAC
6 managers recognize the importance of good public relations 7 the success of their organizations, they 8 rely on public relations specialists for advice 9 the strategy and policy of such programs.
6、A. But B. So C. While D. As
7、A. to B. for C. of D. in
8、A. sincerely B. dominantly
C. increasingly D. presumably
9、A. at B. on C. from D. over
网校答案:DACB
2 Two organizational functions of public relations are communications management and media relations. Public relations specialists 10 organizational functions such as media, community, consumer, industry, and governmental relations; political 11 ; interest-group representation; conflict mediation; and employee and investor relations.
10、A. handle B. battles C. cope D. solve
11、A. struggles B. settle
C. conflicts D. campaigns
网校答案:AD
Informing the public,interest groups , and stockholders of an organization‘s policies, activities, and accomplishments is an important part of the communication function. They do 12 than tell the organizations’ story. They must understand the attitudes and 13 of community, consumer, employee, and public interest groups and establish and maintain 14 relationships with them and with 15 from print and broadcast journalism.
12、A. rather B. other C. more D. less
13、A. locations B. difficulties C. concerns D. goals
14、A. cooperative B. alternative
C. supportive D. subordinate
15、A. negotiators B. representatives
C. colleagues D. inferiors
网校答案:CCAB
3 Public relations specialists draft press 16 and contact people in the 17 who might print or broadcast their materials. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. 18 the subject is an organization and its policies toward its employees or its role in the community. Often the subject is a public 19 such as health, energy, or the environment , and 20 an organization does to advance it.
16、A. publications B. circulation C. exposure D. releases
17、A. departments B. media C. industry D. states
18、A. Rarely B. Partially C. Sometimes D. Mostly
19、A. event B. case C. incident D. issue
20、A. why B. that C. how D. what
网校答案:DBCDD
2
1 People are, on the whole, poor at considering background information when making individual decisions. At first glance this might seem like a strength that 1 the ability to make judgments which are unbiased by 2 factors.
1、A. grants B. submits
C. transmits D. delivers
2、 A. minor B. objective
C. crucial D. external
网校答案:AD
But Dr. Uri Simonsohn speculated that an inability to consider the big 3 was leading decision-makers to be biased by the daily samles of information they were working with. 4 , he theorised that a judge 5 of appearing too soft 6 crime might be more likely to send someone to prison 7 he had already sentenced five or six other defendants only to forced community service on that day.
3、A. issue B.vision C. picture D. external
4、A. For example B. On average
C. In principle D. Above all
5、A. fond B. fearful C. capable D. thoughtless
6、A. in B. on C. to D. for
7、A. if B. until C. though D. unless
网校答案:CABBA
2 To 8 this idea, he turned to the university-admissions process. In theory, the 9 of an applicant should not depend on the few others 10 randomly for interview during the same day, but Dr. Simonsoho suspected the truth was 11 .
8、A. promote B. emphasize C. share D. text
9、A. decision B. quality C. status D. success
10、A. chosen B. studied C. found D. identified
11、A. exceptional B. defensible
C. replaceable D. otherwise
网校答案:DDAD
3 He studied the results of 9,323 MBA interviews 12 by 31 admissions officers. The interviewers had 13 applicants on a scale of one to five. This scale 14 numerous factors into consideration. The scores were 15 used in conjunction with an applicant’s score on the Granduate Managent Adimssion Test, or GMAT, a standardized exam which is 16 out of 800 points, to make a decision on whether to accept him or her.
12、A. inspired B. expressed C. conducted D. secured
13、A. assigned B. rated C. matched D. arranged
14、A. put B. got C. gave D. took
15、A. instead B. then C. ever D. rather
16、A. selected B. passed C. marked D. introduced
网校答案:CBDBC
4 Dr. Simonsoho found if the score of the previous candidate in a daily series of interviewees was 0.75 points or more higher than that of the one 17 that, then the score for the next applicant would 18 by an average of 0.075 points. This might sound small, but to 19 the effects of such a decrease a candidate could need 30 more GMAT points than would otherwise have been 20 .
17、A. before B. after C. above D. below
18、A. jump B. float C. drop D. fluctuate
19、A. achieve B. undo C. maintain D. disregard
20、A. promising B. possible C. necessary D. helpful
网校答案:ACBC
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